Microsoft's announcement Monday that it will acquire Yammer, a social network for corporate use, sparked concerns about whether it paid too much, too late.

The $1.2 billion buyout comes as Salesforce.com, Oracle, Google and SAP continue expanding business-use social networks integrated into their respective product lines.

Microsoft has been trying futilely for years to popularize social networking within SharePoint, its collaboration server that comes bundled with versions of its Office productivity suite sold to large businesses.

By acquiring Yammer, the software giant is attempting to "fill a gap," says Wesley Miller, analyst at research firm Directions on Microsoft. Similar to Facebook, Yammer connects users and claims more than 200,000 corporate customers, including Ford, Orbitz worldwide and 7-Eleven.

"The valuation seems high," says Miller. "This is Microsoft recognizing a valuable player in the field. The reality is, Yammer has a name, brings a fair amount of users, and offers an experience which SharePoint doesn't."

Founded in 2008 by former PayPal executive David Sacks, Yammer made hay by offering a free micro-blogging service that caught on. It can enable the creation of private social networks where employees collaborate on projects.

Yammer will be added as a new Microsoft division and Sacks will stay on as chief executive officer.

"The acquisition of Yammer underscores our commitment to deliver technology that businesses need and people love," Microsoft CEO Steve Ballmer said in a statement. "Yammer adds a best-in-class enterprise social networking service to Microsoft's growing portfolio of complementary cloud services."

Trip Chowdhry, managing director at Global Equities Research, predicts Microsoft Yammer will have a difficult time catching Salesforce.com, which has been beefing up its Chatter social network for a couple of years, and Oracle, which is pushing its Social Relationship Management services.

"Microsoft is too late to the social party," says Chowdhry. "You cannot get into a leadership position by imitating the leaders. This is a non-event for Microsoft and for the industry."

Even so, Tony Zingale, CEO of business social network supplier Jive, which went public last year, says the buyout validates the notion that social networking is destined to emerge as a must-have business tool.

"Microsoft had to make a rather desperate move to buy a company — that has an extremely narrow offering that's given away for free — to be able to compete with the likes of someone like Jive," says Zingale.

Miller notes that back in 2008, Microsoft spent $1.2 billion to acquire FAST Search & Transfer and integrate the search engine into SharePoint. But that upgrade has failed to wow customers, he says.

It remains to be seen whether the Yammer deal will follow suit. "My concern with Yammer is that they may present a more confusing picture in the short term, by broadening Office and SharePoint," Miller says.

USA Today