Apr 16, 2013 at 8:55pm
HP fights products with new authentication technology
Following a recent upsurge in the activities of illicit vendors,Hewlett-Packard, HP has introduced authentication technology to allow customers to tell within seconds if the ink and toner printer cartridges they purchased are genuine HP products.
Speaking at an anti-counterfeit live demo event held in Accra on Tuesday to demonstrate HP’s latest mobile authentication solutions, HP supplies country manager for English West Africa, PPS, Rita Amuchienwa, expressed concern at the impact of counterfeit products on businesses around the country.
She said counterfeiting poses a huge challenge to brands and businesses in Ghana and many other countries around the world.
According to her counterfeiters harm manufactures and customers by consistently undermining business standards and practices. she added that counterfeiting is bad news for everyone, as it dishonestly generates billions of dollars and threatens the reputation of global brands.
Amuchienwa explained the need to put a permanent end to such illicit activities makes it imperative that HP leads the way with awareness campaigns and innovations.
She added that the war against counterfeiters is constantly evolving and there is the need to remain steadfast in resolving the menace.
Mad. Amuchienwa said the event is a way of proactively educating customers and partners to be vigilant against fake supplies.
She also disclosed that HP, with the cooperation with local authorities, had in the last four years conducted more than 1,000 investigations, resulting in over 800 enforcement actions in the EMEA region. Nearly nine million units of counterfeit products and components have been seized.
PPS marketing manager for HP in West Africa, Mr. Tolulope Lawani explained the latest sophisticated security technology on HP printer cartridges, and reiterated the company’s determination to protect consumers against the deceitful and illegal actions of counterfeiters.
According to Mr Lawani HP has been dealing with counterfeiting in three main ways: awareness creation, product packaging and enforcement actions.
He noted the company has introduced HP mobile authentication technology on a new original HP print cartridge.