Apr 16, 2013 at 11:00am
Kobo introduces HD e-reader
It's claimed the Kobo Aura HD offers the closest experience to print of paper of any ereader.

At 265 dots per inch, its e-ink display is sharper than the 212 dots per inch provided by the Kindle Paperwhite, the top of Amazon's e-reader range. The Kobo Aura HD screen is also slightly larger at 6.8 inches on the diagonal, compared to 6 inches.

Kobo aims to challenge the web giant by targeting avid consumers of e-books.

"Kobo Aura HD is designed for the most passionate booklovers – those who devour hundreds of stories each year – who asked us to create the ultimate e-reading experience," said chief executive Michael Serbinis.

At £139.99, the device is among the most expensive e-readers on the market. The Kindle Paperwhite costs £109.

In Britain, Japanese-owned Kobo has based its challenge on a retail partnership with WH Smith. The market reamins dominated by Amazon, however.

Benedict Evans, an analyst at Enders, said publishers report that up to 90 per cent of e-books sales are made via Amazon.

Many industry observers expect the market for specialised e-readers to slow down as full tablets get cheaper and benefit from improved displays that make reading on them easier.

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