GBC to create more citizens engagement by linking industry to broadcasting

| Updated May 19, 2017 at 4:26pm


Dr Kwame Akuffo Anoff-Ntow


The State Broadcaster, GBC, is considering providing more opportunities to citizens to contribute programmes and intellect without necessarily being staff of the Corporation.

The Director General, Dr Kwame Akuffo Anoff-Ntow who disclosed this said going forward GBC will create more spaces seeking to link industry and technocrats with broadcasting.

The Director General, who was speaking on GTV's talk programme "ISSUES", reminded Ghanaians of GBC's public service mandate, clarifying that it is never in bed with any government.

Speaking on the topic ''Public Broadcasting in Ghana'', Director -General of GBC, Dr Kwame Akuffo Anoff-Ntow did not mince words about the challenges.

Obviously government's responsibility to the State Broadcaster has been a major cause of concern amidst global and national dwindling resources.

None the less, Dr Anoff-Ntow says there are prospects for the Corporation.

He gave the instance where GBC is looking at creating spaces for Ghanaians as a way of linking industry to broadcasting.

To ensure that GBC remains tall in broadcasting, Dr Anoff-Ntow says any employee who deserves to be fired will be fired.

The Director-General says there should be no reward for lazy people. He alluded to President Akufo-Addo's admonition to workers on Mayday, addition that GBC will insist on performance indicators to ensure productivity.

GBC has every now and then come under some sort of public criticism for being in bed with the ruling government.

In the view of the Director -General, this is not a fair assessment to the Corporation, reminding all that GBC is a content generating station and an integral part of Ghana's democracy.

On the issue of TV licence collection, the Director General encouraged Ghanaians to honour their obligation because as citizens they have the responsibility to pay and then request for quality programming.

Amidst all challenges, GBC remains the station of the nation. Director- General, Dr. Anoff-Ntow promises more free to air channels, but along the line dotted with commercial channels to keep the State Broadcaster financially afloat.