Facebook To launch ads within videos'- BBC

| Updated Mar 25, 2017 at 1:00am



Facebook is to test "mid-roll" video advertising - in which ads are played after a video has already started.

According to BBC report, analysts say the ads would probably first appear in Facebook videos by professional publishers.

To date, the social network has resisted allowing "pre-roll" ads that play before a video starts.

A tech site reported that, publishers would receive 55% of revenue from mid-roll ad sales.

Facebook declined to comment.

Eleni Marouli, at analyst company IHS Markit, told the BBC she did not think this type of ad would necessarily be more disruptive for users watching video on Facebook, but noted that it would be up to the social network to decide whether the inserted content would be kept brief - shorter than typical TV ads, for example.

However, she believed Facebook was keen to increase the revenue it could generate from video content.

Last year, the company admitted that some video viewing statistics had been overestimated by up to 80%.